EXPERIENTIAL DESIGN
Creating immersive brand experiences that transform spaces into memorable, story-driven moments.
WINDOWED WORLDS PILOT
Transformed a vacant storefront into an immersive public installation exploring the intersection of environmental storytelling and community engagement. Centered around a siren emerging from a coral reef constructed from discarded materials, the installation used visual narrative to draw attention to the impact of plastic waste on marine ecosystems. Designed as the pilot project for the Windowed Worlds initiative, the activation demonstrated how experiential environments can spark conversation, reimagine underutilized retail space, and create meaningful public engagement. The project’s success contributed to securing program funding and securing a commercial tenant for the vacant storefront within weeks.
CHALLENGE:
Activate a vacant storefront and demonstrate how creative interventions could generate interest in underutilized retail spaces while building support for a broader citywide revitalization initiative.
STRATEGY:
Use immersive storytelling and highly visual public-facing design to transform the storefront into a destination. By creating an installation that invited curiosity, conversation, and repeat viewing, the project aimed to demonstrate the potential of experiential activations to increase engagement with vacant spaces and serve as a proof of concept for a larger storefront activation program.
EXECUTION:
Designed and produced a large-scale window installation featuring a siren emerging from a coral reef constructed from discarded materials. Combining environmental storytelling, fabrication, and visual merchandising techniques, the installation used reclaimed materials to highlight the impact of plastic pollution on marine ecosystems and to create a striking street-level experience.
RESULT:
The project became the pilot for the Windowed Worlds initiative, securing the program's funding and attracting a tenant for the vacant storefront within weeks of installation.
BLOOMINGDALE'S 59th St
A flagship retail environment spanning multiple seasonal campaigns, brand partnerships, and visual merchandising installations at the iconic Manhattan store. The location occupies nearly an entire city block and serves as the brand’s flagship experiential destination.
CHALLENGE:
Maintain a fresh and engaging customer experience throughout the year while supporting changing seasonal campaigns, brand initiatives, and merchandising priorities.
.png)
.png)
.png)
STRATEGY:
Use immersive visual storytelling to transform retail floors into experiential environments that reinforce seasonal narratives, enhance customer engagement, and strengthen connections between brands and shoppers. By continuously evolving displays and integrating partner brand stories, the goal was to create memorable experiences that encouraged exploration and supported merchandising objectives.
EXECUTION:
Designed and produced large-scale visual displays, seasonal installations, and branded environments throughout Bloomingdale’s flagship store. Collaborated with internal teams and partner brands, including fourth floor designer collections, to translate campaign concepts into immersive retail experiences that integrated visual merchandising, environmental design, and brand storytelling.
.png)
RESULTS:
Delivered a dynamic program of retail activations that refreshed the customer experience throughout the year, supported seasonal campaigns and brand partnerships, and contributed to an engaging flagship environment that encouraged discovery across multiple departments.
PLAYTIME NY
"REPAIR"
Created a concept-driven exhibition environment for Playtime NY that reimagined discarded clothing as materials. The project translated the theme of repair into an immersive brand experience that attracted attention, encouraged interaction, and generated organic visitor content.
CHALLENGE:
Design a branded trade show environment for Playtime NY at the Metropolitan Pavilion that would stand out in a highly competitive exhibition setting while communicating a clear conceptual theme of reuse.
STRATEGY:
Develop a spatial narrative centered on reuse as both concept and material strategy, using the trade show environment to demonstrate how discarded and recontextualized materials can be transformed into a cohesive brand experience. The goal was to create an installation that balanced sustainability, storytelling, and visitor engagement with a photography-friendly installation.
EXECUTION:
Designed and fabricated a suspended installation composed of circular forms wrapped in repurposed denim and hand-stitched using traditional sashiko techniques. Positioned as the centerpiece of the exhibition space, the installation translated the theme of repair into a visually immersive environment while creating a distinctive photographic moment. The layered textures, scale, and suspended composition were intentionally designed to encourage visitor interaction, photography, and social sharing throughout the event.
RESULTS:
The installation became a highly photographed focal point within Playtime NY, generating strong visitor engagement and organic user-generated content. Driving interaction and visibility, amplifying brand presence throughout the exhibition, and reinforcing the theme of reuse via repair through audience participation.
POWER TIE
An immersive window installation that turned excess inventory into a culturally relevant story, generating local media attention and public engagement.
CHALLENGE:
Develop a storefront installation drawing attention to the business while showcasing a surplus inventory of vintage ties. The display needed to elevate a common retail product beyond traditional merchandising and create a compelling reason for passersby to stop, engage, and enter the store.
EXECUTION:
Designed and produced a concept-driven window display centered on the visual contrast between the traditional power tie and the emergence of female empowerment. Hundreds of vintage ties were incorporated into the installation, transforming excess inventory into an immersive visual statement that blended merchandising with narrative storytelling.
STRATEGY:
Use fashion as a storytelling device to explore evolving perceptions of power, authority, and gender. By transforming vintage ties from merchandise into a conceptual design element, the installation sought to create a visually striking narrative that connected product, culture, and public conversation.
RESULTS:
The installation generated local media attention and was featured in a newspaper article titled “Power Ties No Match for Power Gown,” extending the reach of the project beyond the storefront and increasing visibility and driving sales.