BLOOMINGDALE'S 59th ST
A flagship retail environment spanning multiple seasonal campaigns, brand partnerships, and visual merchandising installations at the iconic Manhattan store. The location occupies nearly an entire city block and serves as the brand’s flagship experiential destination.
CHALLENGE:
Maintain a fresh and engaging customer experience throughout the year while supporting changing seasonal campaigns, brand initiatives, and merchandising priorities.
STRATEGY:
Use immersive visual storytelling to transform retail floors into experiential environments that reinforce seasonal narratives, enhance customer engagement, and strengthen connections between brands and shoppers. By continuously evolving displays and integrating partner brand stories, the goal was to create memorable experiences that encouraged exploration and supported merchandising objectives.
EXECUTION:
Designed and produced large-scale visual displays, seasonal installations, and branded environments throughout Bloomingdale’s flagship store. Collaborated with internal teams and partner brands, including fourth floor designer collections, to translate campaign concepts into immersive retail experiences that integrated visual merchandising, environmental design, and brand storytelling.
RESULTS:
Delivered a dynamic program of retail activations that refreshed the customer experience throughout the year, supported seasonal campaigns and brand partnerships, and contributed to an engaging flagship environment that encouraged discovery across multiple departments.
CB2 INTERIOR DESIGN
Developing 3D CAD concepts and transforming them into thoughtfully designed physical spaces through spatial planning, design development, and execution.
CHALLENGE:
Creating CAD models and visualizations that effectively communicated design concepts while collaborating with clients to develop spaces tailored to their needs and vision.
STRATEGY:
Combine space planning, product knowledge, and visual storytelling to create environments that reflected both the client’s lifestyle and the CB2 brand aesthetic. Leveraged 3D CAD and design visualization tools to bridge the gap between concept and reality.
EXECUTION:
Developed room layouts, and design recommendations for residential spaces ranging from single-room refreshes to full-home concepts. Created 3D renderings and presentations, guided product selection, and collaborated directly with clients throughout the design process to refine solutions and ensure alignment with their goals.
RESULTS:
Delivered personalized design experiences that translated abstract ideas into actionable, visually compelling environments. Consistently helped clients envision their spaces while driving engagement with the brand’s design services and product offerings.