CAMPAIGNS & CREATIVE DIRECTION
Art direction, visual storytelling, and GenAI-powered creative production across fashion, lifestyle, and luxury brands.
GenAI Art Direction - Campaigns Concepts
A collection of fashion and lifestyle campaigns exploring the intersection of traditional art direction and generative AI. From concept development and visual storytelling to AI-generated imagery and motion, each project brings together creative direction, composition, styling, lighting, and cinematic storytelling to build cohesive brand worlds.
Coca-Cola | Experiential Campaign Concept
A speculative experiential campaign concept for Coca-Cola, exploring how immersive environments and interactive brand experiences can bring an iconic identity to life. Developed through creative direction, spatial design, and visual storytelling, the concept transforms brand recognition into an engaging, memorable consumer experience.
